A new 2026 study reports that TikTok returned ‘no violation’ decisions on 95% of UK-facing reports of accounts advertising drugs. For anyone tracking synthetic cannabinoids, K2 and Spice herbal incense, this is more than a platform moderation story — it is a window into how modern supply chains reach consumers. Here is what the findings mean for UK and European buyers, and why the herbal incense conversation cannot be separated from the digital channels that promote it.
